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Strategy Launches Bitcoin Stock Pegged at $100 to Increase Treasury

Strategy Launches Bitcoin Stock Pegged at $100 to Increase Treasury
Damon Rhodes | BITCOIN | EN | July 22, 2025

Strategy's New Offering

Strategy, the world's largest corporate Bitcoin holder, has introduced a unique stock offering in an effort to raise additional funds for investing in Bitcoin. The company, led by Michael Saylor, announced plans to conduct an initial public offering of 5 million shares of Strategy's Variable Rate Series A Perpetual Stretch Preferred Stock (STRC). The net proceeds from this offering will be used for general corporate purposes, including the acquisition of Bitcoin and working capital.

Unique Features of STRC Stock

Unlike previous offerings, the STRC Stock will accumulate cumulative dividends at a variable rate based on the stated amount of $100 per share. The initial monthly regular dividend will be 9% annually. This innovative approach aims to keep the STRC stock trading at or close to its stated amount, making it a unique financial instrument that facilitates the conversion of fiat into Bitcoin at a rapid pace.

Implications for Bitcoin Market

The new stock offering by Strategy comes on the heels of the company's recent purchase of $740 million worth of Bitcoin, further signaling its confidence in Bitcoin's long-term price trajectory. Bitcoin-focused treasury companies like Strategy may play a significant role in driving Bitcoin to become a $100 trillion market opportunity, according to industry experts. This move towards integrating Bitcoin into corporate treasuries could pave the way for widespread adoption and mainstream acceptance of the cryptocurrency in the financial sector.

Industry Experts' Views

Adam Back, co-founder and CEO of Blockstream, has highlighted the potential impact of companies like Strategy on the Bitcoin market. He believes that a sustainable and scalable trade towards hyperbitcoinization could see Bitcoin becoming a preferred treasury asset for large corporations. As more companies follow Strategy's lead and allocate funds to Bitcoin, the cryptocurrency market may experience significant growth and adoption on a global scale.
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