Nasdaq-Listed Company Makes History with $558M Toncoin Investment

A Bold Move into Cryptocurrency

In a groundbreaking development, a major Nasdaq-listed firm has committed $558 million in a private placement to become the first public entity to hold Toncoin (TON) as its primary treasury reserve asset. The company, previously known as Verb Technology and soon to be rebranded as TON Strategy Co. (TSC), is set to finalize the transaction on August 7, 2025. This move marks a strategic shift that aligns with the increasing adoption of TON, the blockchain that powers Telegram's digital infrastructure.

Institutional Validation and Strategic Partnerships

The fundraising was conducted through a PIPE deal, with over 110 institutional investors, including Kingsway Capital and Blockchain.com, participating. The company plans to acquire around 5% of the circulating supply of TON, with the majority of the funds held in cash and the rest used to purchase TON. Leveraging staking rewards, TSC aims to generate recurring income, highlighting institutional validation of TON's utility within Telegram's ecosystem.

Positioning for Success in the Crypto Market

As Telegram integrates TON into its services, such as the TON Wallet for U.S. users and various digital offerings, the platform's massive user base of over 1 billion monthly active users provides a solid foundation for TON's utility. The rebranded TSC will serve as a link between traditional finance and Web3, with a leadership team comprising individuals from both sectors. With a focus on both traditional media operations and Web3 infrastructure, TSC's strategic pivot positions the company to benefit from evolving markets and changing consumer demands.